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A GREAT Week to grow UK beer exports in South Korea


On 07/02/14 by GREAT Weeks Team


There has been a steady increase in UK beer exports over the last two decades. As beer consumption declines steadily in the United Kingdom, producers are increasingly turning to exports as a source of growth. In the next five years, exports are expected to increase by 6.2% per annum to account for 7.3% of industry revenue. UK Trade and Investment (UKTI) are eager to nurture and foster this through the Food and Drink Action plan and forthcoming GREAT Week South Korea, an outward trade mission to Seoul (31st March – 4th April).


South Korea Beer Market Facts
• The Korean beer market is dominated by two major companies, Hite-Jinro and OB. However, the demand for imported beer amongst the younger generation as well as female drinkers is growing at 20% per annum as the demand for products of a higher quality and more varied tastes increases.
• The biggest suppliers of imported bear are currently Japan, Netherland and Ireland and USA.
• In 2013 total beer imports were valued at £ 66m, 21.8% increase from 2012
• The value for UK beer imports was £ 233,675.86, a 95% increase from 2012


UKTI are keen to support UK companies breaking into this market, and the GREAT Week South Korea presents an outstanding opportunity to access substantial business prospects and meet key decision makers in the hospitality and retail industries. The bespoke programme includes participation at sector-specific briefings, seminars, networking events, showcases, site visits and buyer meetings.


Programme Highlights:
• Showcase products at the Food & Drink Festival, at the British Ambassador’s Residence, to 200 invited buyers, distributors and potential clients.
• Network with key contacts from the hospitality industry during the Taste of Britain dinner.
• Serve alcoholic beverages at the British Pub Festival hosted in the British Embassy Bar.
• Network with potential partners and buyers during a joint networking reception with the Fashion sector.


Find Out More:
Costs, grants and a detailed programme are available to download online: GREAT Week South Korea
Deadline for applications: 21st February 2014


please contact the UKTI Event Support Team
info@greatweeks.co.uk
T: 0117 933 9546



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