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A Promising Start

On 11/11/13 by Liz Gaffer (Director of Marketing & Charity Services, LTC)

Guest blog from Liz Gaffer of the Licensed Trade Charity

Since re-launching the Charity’s new Support and Care website this summer we have seen a 30% increase in the number of visitors to our website, which is a clear indicator to me that we are a useful and relevant support for those in the licensed drinks trade.

The most frequent call is about money worries. And whilst we don’t have a magic wand to wave these away, our helpline team are trained to work through callers’ issues and put together a concrete plan of action, which is proactively followed up at a later date. The feedback we’ve received so far is that the caring service we provide works. Sometimes all people need is the time and space to work through their issues and hear the right advice when it matters most. Our helpline 0808 801 0550 is free to those working in the trade – not many people know that.

Getting the message out there is important, and already the communication the BBPA has done has prompted 4 family brewers to say they will promote our support to their staff and business partners as part of their CSR package. Punch are promoting the helpline and website through their estate this month, with HR Director Jackie Burn saying that she sees our work as an extension of the support they already offer to staff and business partners.

We recently commissioned a white paper to highlight this, and would more organisations with a CSR-focus or not to get in touch to find out more. We are an occupational charity, supporting people working in pubs and breweries, often turning their lives around. That’s got to be another good thing the industry does.


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