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Britain's First National Beer Day is Coming!


On 07/04/15 by Jane Peyton (instigator of Beer Day Britain, author of several books including 'Beer o'Clock' and current Beer Sommelier of the Year. )


Beer Day Britain


June 15th 2015

 
Brewers and pubs - your country needs you! Britain is the only major brewing nation that does not celebrate its national drink with a special day. That will change on June 15th with Beer Day Britain when we will make an impact in the country's consciousness as we demonstrate why Britain's beer and pubs should be recognized as national treasures. Will you join in the celebrations and help to spread the word so we have a national beer day that sends a message to everyone that beer and pubs are central to British society.


June 15th is also the date that Magna Carta was sealed in 1215. This year there will be major national and international events to mark the 800th anniversary.


Why did I suggest June 15th for Beer Day Britain? Because ale is mentioned in Article 35 of Magna Carta:


'Let there be throughout our kingdom a single measure for wine and a single measure for ale and a single measure for corn, namely "the London quarter"'


Ale was so important in England in 1215 that it was included in one of the most significant legal documents in history - the influence of which has been described as England's greatest export. To me beer is Britain's greatest export because from the 17th century British ships spread the desire for beer to all hemispheres of the world. More styles of beer invented in Britain are now brewed regularly around the world than those of any other brewing nation. These include Pale Ale, India Pale Ale, Mild, Brown Ale, Stout, Porter, Imperial Russian Stout, and Barley Wine. What stellar reasons to celebrate beer and to recognise the role that beer and pubs play in Britain's GNH - gross national happiness.


The intention of Beer Day Britain is:
• To encourage people to drink beer whether that is at the pub, a barbeque, party, picnic, brewery tap room, or rail ale.
• To raise the profile of beer as Britain's national drink.
• To make people proud of Britain's beer and pubs today and of Britain's heritage as the brewing powerhouse and its role in spreading beer around the world.
• To have a fantastic time drinking and enthusing about our favourite drink.


At 12.15pm on June 15th we are planning a nationwide communal cheers when beer lovers are encouraged to go to the pub or open a bottle of beer somewhere and raise a glass. The time of 12.15pm relates to the year that Magna Carta was sealed. The aim is to trend on Twitter using the hashtag #CheersBDB. Several breweries and pub chains are planning to participate.


Ideally everyone involved with beer, whether that is making, selling or drinking it will arrange or partake in special events on June 15th. For instance pubs might host beer festivals, hog roasts, fancy dress parties, menus of the type of food eaten when Magna Carta was sealed, old style pub game tournaments. Brewers might brew celebration brews, breweries might throw parties. The most important thing on the day is to drink beer no matter where it is but prior to that, to spread the word and build enthusiasm via all communication channels.


An information pack, logo and beer mat artwork are available on the Beer Day Britain website www.beerdaybritain.co.uk.


The Twitter address is @BeerDayBritain and there is also a FaceBook page called Beer Day Britain. Please use the logo as much as you can and let people know that you are a proud supporter of Beer Day Britain.


We cannot do this without your support so please join us to make Beer Day Britain a major success.


Thank you and cheers to beer! Jane Peyton.



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