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Flying the flag for cask ale week

On 20/09/13 by Neil Williams (Head of Media)

There is only a week to go until Cask Ale Week, with pubs and brewers gearing up to ensure the flag is well and truly flown for cask ale.

This year, Cask Ale Week has a great theme – introduce a friend. Around half of drinkers have never tried cask ale before – and nearly half of these think they won’t like it (wrongly, of course!). The campaign wants to encourage new customers to sample the delights of cask ale– and keep coming back for more throughout the year. As well as promotions in pubs, there will be new ales to try and the national launch of the Cask Report. There is also the excellent Cask Finder mobile app – great for tracking down the perfect pint.

At the BBPA we have been promoting the event and encouraging brewers and pubs to get involved – you might have seen the banner on the home page of our website in recent months. To help the team over at Red Flame communications, I went along to the Parcel Yard, the fantastic Fullers pub in the recently refurbished Kings Cross station, to take some pics with publican Nick Cameron (see pic). Fullers is drawing customers in with a promotional beer mat backed up by some great competition prizes.

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The more people and businesses that support Cask Ale Week the better, so visit the website at and get involved in savouring the variety and flavour of our amazing cask ales.


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