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Home Office guest blog - Campaign to tackle domestic violence


On 10/06/14


A new campaign to highlight the devastating consequences of domestic violence to men during this year’s football World Cup tournament was launched yesterday, on 9 June, and activity will run until 14 July 2014.


Home Office Domestic Violence Campaign Poster


Violence against women and girls is an abhorrent crime and the Government is committed to ending it. These crimes have a huge impact on our: economy, health services, and the criminal justice system. It is estimated that more than one in four women will be the victim of domestic abuse over the course of their lifetime in England and Wales.


The aim of the campaign is to make men aware of the consequences of domestic violence and abuse. It also highlights that not all abuse is physical and can also include threats and controlling behaviour.


A3 posters started to be displayed in male toilets in venues across England, including pubs and bars from 7 June and will be displayed until 13 July 2014. Washrooms are discrete spaces enabling us to raise awareness of the issue. Alongside the posters, online adverts adapted from the poster, will also run from 12 June to 14 July, across football content on the SKY Sports website and on mobile apps the day after key first round England matches and throughout the competition when men are checking the football match reports and commentary. All campaign activity signposts the Respect Phoneline (0800 802 4020) and website where men can get further help and support.


You can view the poster on the GOV.UK website and partners can request a copy of the campaign brief, which provides further background information on the campaign by emailing VAWGCampaigns@homeoffice.gsi.gov.uk



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