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Pubs are GREAT reaches the world (’s end)…

On 09/08/13 by Sophie McIntyre

Pubs are GREAT reaches the world (’s end)…

For many tourists, whiling away some time in a pub with a pint is a holiday-must-do when visiting the British Isles. And, whether visitors are walking in the magnificent Peak District, marveling at the grandeur of Chatsworth House or taking in the wonders of the Tate, there is always a GREAT British pub to visit just around the corner.

We know they’re there and we know they’re great, but to make sure visitors have pubs firmly on their radar, the Pubs are GREAT initiative has been launched. Pubs have now been brought under the wing of the broad reaching GREAT Britain advertising drive, coordinated by the Number 10 team, Visit Britain and UKTI, and I am happy to be able to tell you that the campaign has got off to a fantastic start.

Last week saw the launch of the iconic range of images that will accompany the Pubs are GREAT campaign. The posters encapsulate the quintessential British pub – they feature a village cricket match, London’s Borough Market and an idyllic riverside heritage pub. These images will be seen all over the world: in Visit Britain advertising, at British Council outposts and at UK embassies and missions.

In fact, the branded materials have already been spotted in various locations worldwide. Pubs are GREAT postcards were handed out at the premieres of one of the big summer blockbusters, ‘The World's End' in various countries, with the postcards even making it onto the red carpet in New Zealand. And, a little closer to home, the RT Hon Ken Clarke MP attended the launch of the GREAT campaign in Warsaw. I’m sure this is only the beginning of such global appearances.

Other than working with our partners to develop the campaign branding, the BBPA team has been busy working with Inapub and Visit Britain on developing the Pubs are GREAT social media platforms, due for launch in the autumn. The app will be designed to help visitors pinpoint the nearest GREAT pub to the tourist attraction they are planning to visit. It will also flag up pubs that are a little off the beaten track and something of a destination themselves…

If you’d like to recommend GREAT pubs from your estate for the app or would just like to find out more about the campaign, please do not hesitate to contact me - or 02076279155.


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