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Raising the standards of pub retailing

On 15/05/14 by Brigid Simmonds (Chief Executive)

Training, qualifications and professional standards are all key to the reputation and standing of the British beer and pub industry and all were illuminated at the BII Annual Lunch and the SAB Miller Scholars Programme which held its Graduation ceremony this week.

Tim Hulme the CEO of the British Institute of Innkeeping launched the new BII strategy in which he outlined his vision to be led by the needs of the members they serve and the learners who sit their qualifications. Unique in the Licensed Trade sector in having a dedicated Awarding Body, qualifications have been pared down to sit under six main headings and four levels from entry to management.The BII Licensing Hospitality Apprenticeship offers a Level 2 and Level 3 awards. The Pre-entry awareness training (PEAT) has been reviewed and enhanced and is of course compulsory for members of the BBPA and their tenants or lessees. Making sure that new entrants to our industry have the skills and knowledge they need to succeed must be a clear objective for everyone.

I was honoured to be asked again this year to be part of the 12 industry experts interviewing the six finalists of BII Licensee of the Year Award. As ever, six wonderful pubs and six absolutely dedicated licensees. This year four of them operated tied pubs and without doubt the low cost entry into running their own business was a factor in their success. The winner announced at the lunch is Lee Price from the Royal Pier Aberystwyth who clearly understands consumer demand and responsibility. Not only does he run a great pub which is actually a Pier, but for the past two years he has been awarded ‘Best Boss’ in Aberystwyth. Certainly one to visit!

As part of its commitment to the Responsibility Deal, SAB Miller has developed a strategy with three strands: Education; research and partnership. Since 2009 SAB Miller has funded scholarships on courses throughout the UK for 4,000 employees in pubs, bars, restaurants and the off-trade. All take the BIIAB Level 1 Award in Responsible Alcohol Retailing. They have committed to train a further 6,000 people in the next three years at a cost to SAB Miller of £500,000.

Baroness Hayter hosted an event in the House of Lords to recognise a range of retail staff from across the UK who have been awarded the Level 1 Award. She was clear that the collaboration between local authorities, the police and the retailers had to be part of a responsible culture towards alcohol. She was joined by Sally Keeble the former Northampton MP (who is standing again at the next election), and has been helping SAB Miller deliver the scheme.

As we approach the summer with hopefully good weather and a successful World Cup, our credentials as a responsible industry are hugely important. Working with the BII and our members to raise standards of retailing so we all enjoy drinking beer responsibly and visiting pubs is vital and I am proud of all the good work done by members of the BBPA to take a lead in this area.


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