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The Brits are back. Now let’s back beer from the Brits!

On 26/04/13 by David Wilson (Director of Public Affairs)

The world’s top brewers gathered in the august setting of the 15th century Guildhall in the City of London this week to toast our success at the International Brewing Awards. The awards, dating back to 1886, showcase the growing global market for beer and cider. The 2013 Awards saw 953 samples entered from 50 countries across the World. To become one of the 10 Championship winners is, to put it mildly, no mean feat.

The Brits are back. Four of the ten International Trophy winners announced this week were from the UK reflecting the growing quality and range of beer styles coming onto the market.

It was fitting that the BBPA’s Andy Tighe dashed to the Awards lunch organised by the BFBi from an exports roundtable with the UKTI – discussing ways in which the UKTI GREAT Campaign and our consulates and trade missions overseas can bang the drum bolder and better for Britain’s brewers.

With the economy this week showing early signs of modest growth returning, we now have a timely opportunity to ride the crest of the wave of interest in all things British stimulated by London 2012. Let’s turn our gold medal winning beers into golden export opportunities for British brewing.


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