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Tourism and Growth


On 22/11/13 by Simon Goldrick (Policy & Information Officer)


Whilst many will talk about the economic importance of the car manufacturing industry, worth over £21billion a year to British exports, it pales in comparison to the vital importance of tourism to the UK economy, as clearly presented in a new report by VisitBritain. Launched yesterday ‘Tourism: jobs and growth’, produced by Deloitte and Oxford Economics, forecasts the industry to grow from £127bn a year to £257bn by 2025. This is a huge 102%, more than doubling in size in just over a decade.


The launch was well attended, with the report being introduced by Helen Grant MP, the new Minister for Tourism, who acknowledged her support of the industry and spoke eloquently on the Government’s backing for British tourism.


Tourism is hugely valuable to UK pubs – a third of international tourists have ‘the pub’ on their itineraries. Two areas in the report particularly stood out as relevant to pubs.


The report highlighted the huge importance of technology. The internet is the first port of call for an ever-growing number of tourists planning their holidays. Businesses of all sizes have to be able to promote themselves and complete on an international scale and pubs are no exception.


This links to the growing importance of international tourists, the driving force behind the huge potential growth. This was highlighted by the news today that Fuller’s Kings Cross pub, the Parcel Yard, was their best performing outlet for cask ale sales. It cannot be a coincidence that it situated less than one minute from the famous platform 9 & ¾!


The report in full can be found at online at VisitBritain.



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