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Who will win Britain’s best roast crown?

On 13/08/15 by William Murray Communications

There’s nothing quite like a roast dinner – in fact it’s Britain’s favourite pub meal 1.

To celebrate the nation’s most popular pub grub, British Roast Dinner Week will be held from 28 September to 4 October 2015. It includes a fiercely-fought competition to find the ‘Best British Roast Dinner’. But the deadline is fast approaching.

To be in with a chance of winning the title, you need to submit your entry at the British Roast Dinner Week website by 16 August 2015. Entering is easy – there’s just four simple questions to answer and fabulous prizes up for grabs, including £10k worth of PR and a day with a pub food consultant. The business case is pretty persuasive too. Last year’s winner, The Truscott Arms in Paddington, London, saw its food revenues soar by a staggering 50%.

Hundreds of pubs across Britain have already entered, so why not join them? After all, what better way to get your pub’s name linked with the nation’s favourite pub meal?

Sponsored by KNORR® Gravy and supported by COLMAN’S® mustard, British Roast Dinner Week encourages pubs to put a roast dinner on their menu every day. Because that’s exactly what 40% of customers2 would like to see. And being known for great roasts brings in the bookings.

1 YouGov, survey commissioned by BBC Good Food, September 2014, n=10,000
2 OnePoll survey, August 2014, commissioned by Unilever Food Solutions, n=2000 consumers who eat roast dinners


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