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Working Together: Corporate Partnerships

On 10/03/14 by Liz Gaffer (Director of Marketing & Charity Services, LTC)

Since launching our new Support and Care service last year, we’ve had a great response and plenty of interest from the larger pub companies and brewers alike, wanting to know more about how the Charity helps all the hard-working people in our trade when they face difficulties. And I feel that we’ve gone some way to addressing the negative perception about us ‘helping the failures’.

We are a caring organisation devoted to looking after people in the licensed drinks trade when it’s most needed. The Charity’s been around for over 200 years and even today, we’re proving we’re just as relevant as we have always been. Our quick response tweeting how we help Licensees when they’ve been personally affected by the recent floods is a good example.

Over the past few months we have established good working relationships with many HR and or Operations Directors at Punch Taverns, Heineken, Adnams, Wadworth & Co and JW Lees to name a few, all of whom are now actively promoting LTC’s Support and Care through their internal communications network.

We have produced bespoke banner ads for Punch Buyer’s Club website and appeared in Punch Innsider - their staff magazine; we sent 1300 leaflets to Heineken to enclose in their employee packs and appeared in First Orders staff magazine and last month Adnams released an email campaign to their staff to raise awareness of how we support children.

Our message to all the pub cos and brewers - big or small - is that we are here to help and can help with a range of different personal issues. If all HR Directors see us as an extension to what support you already offer staff, together we can keep the pub industry thriving.

Our helpline is free and our friendly advisors are trained to quickly access your situation and provide relevant information to help you out of difficulty; they listen without judging and work through all the options until a resolution is found and if that means financial assistance, we consider that too.

If you manage or work in a pub, club, brewery or off-licensed and for whatever reason are facing personal difficulties – I urge you to make the Licensed Trade Charity your ‘go-to’ charity in the first instance. Call us confidentially on 0808 801 0550. Calls are FREE and lines are open from 8am-8pm, 7 days a week. Or visit

None of us plan for things to go wrong but when they do we are here to listen and help.

If you work in HR or Operations and you can help us spread the word about our Charity amongst your organisation, please get in touch.

Liz Gaffer, Director of Marketing & Charity Services, The Licensed Trade Charity

Tel: 01344 884440


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