The BBPA and member companies are committed to promoting a responsible drinking culture in the UK and work with other stakeholders to help achieve this. Most notably, Britain's brewers have made a huge contribution in delivering reductions in total UK units of alcohol under the ‘billion-unit pledge’, which has already exceeded its target - two years before the target date.

With initiatives such as Challenge 21, alcohol unit awareness campaigns, support for groups such as Portman and Drinkaware, and partnerships with schemes such as Pubwatch and Best Bar None, the industry has gone to great lengths to tackle alcohol abuse and excessive alcohol consumption. The BBPA is also working closely with Drinkaware to roll out a campaign on the law around serving drunk people and buying drinks for drunk friends.

We are constantly active in publishing and updating articles and initiatives on the World Brewing Alliance website, a resource championing Global Social Responsibility Initiatives. The website is a forum for best practice and information on responsibility initiatives across the global arena.

The BBPA has further produced its own 'Rising to the Challenge' responsibility report, highlighting in more detail the ways in which brewers and pub companies are promoting alcohol responsibly.

The industry works coherently to champion responsibility and the BBPA works closely with partners to achieve desired outcomes. You can access more information on the partners that we work with in the resources section below.


» Drinkaware
» Portman Group
» Local Alcohol Partnerships - Booklet
» Pubwatch
» Best Bar None
» Business Improvement Districts
» Street Pastors
» Purple Flag
» Pub is the Hub

Responsibility industry briefings

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The PASS Scheme

PASS (Proof of Age Standards Scheme)is the UK's national guarantee scheme for proof-of-age cards which is backed by the Government and supported by authoritative organisations, including the Association of Chief Police Officers (ACPO) and the Trading Standards Institute (TSI). The scheme is also supported by the main Trade Associations connected with those selling age-restricted products.

Challenge 21

For many years, the British Beer & Pub Association's Challenge 21 scheme has been raising awareness among publicans and their staff of the need to be vigilant in preventing underage sales.

Drugs and pubs - BBPA Guidance

This guidance, which is free to download here, contains new, specific advice on the Psychoactive Substances Act 2016 and on door searches, along with detailed information on commonly used drugs and how to identify drug use.

BBPA Responsibility Statement

The BBPA is fully committed to a responsible drinking culture in the UK and proactively working with all parties to help achieve this.

Customer Unit Awareness Campaign

A campaign from BBPA and Drinkaware – downloads available here

Best Bar None

BBN is a national award scheme supported by the Home Office and aimed at promoting responsible management and operation of alcohol licensed premises. It was piloted in Manchester in 2003 and found to improve standards in the night time economy, with premises now competing to participate. It has since been adopted by 100 towns and cities across the UK and is now being taken up internationally.

Responsibility blog posts

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BBPA blog - Access Champions Event

This week I attended an inspirational first anniversary event hoste...

Drinkaware goes to Derby

I was delighted when Drinkaware invited me to go to watch Derby Cou...

‘Drugs and Pubs’ – National Pubwatch film for licensees

Ensuring illegal substances are never used in licensed venues is a ...

National Pubwatch conference 2017

Over two hundred delegates from the trade, police and other stakeho...

Drinking Guidelines and Low Alcohol Beers

The festive season is fast approaching once again and as ever, hard...

Catching up with KingstonFirst business improvement district

KingstonFirst (in Kingston upon Thames), was the first Business Imp...

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