The BBPA and member companies are committed to promoting a responsible drinking culture in the UK and work with other stakeholders to help achieve this. Most notably, Britain's brewers have made a huge contribution in delivering reductions in total UK units of alcohol under the ‘billion-unit pledge’, which has already exceeded its target - two years before the target date.

With initiatives such as Challenge 21, alcohol unit awareness campaigns, support for groups such as Portman and Drinkaware, and partnerships with schemes such as Pubwatch and Best Bar None, the industry has gone to great lengths to tackle alcohol abuse and excessive alcohol consumption. The BBPA is also working closely with Drinkaware to roll out a campaign on the law around serving drunk people and buying drinks for drunk friends.

We are constantly active in publishing and updating articles and initiatives on the World Brewing Alliance website, a resource championing Global Social Responsibility Initiatives. The website is a forum for best practice and information on responsibility initiatives across the global arena.

The BBPA has further produced its own 'Rising to the Challenge' responsibility report, highlighting in more detail the ways in which brewers and pub companies are promoting alcohol responsibly.

The industry works coherently to champion responsibility and the BBPA works closely with partners to achieve desired outcomes. You can access more information on the partners that we work with in the resources section below.


» Drinkaware
» Portman Group
» Local Alcohol Partnerships - Booklet
» Pubwatch
» Best Bar None
» Business Improvement Districts
» Street Pastors
» Purple Flag
» Pub is the Hub

Responsibility industry briefings

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Drinkaware is an independent UK-wide, public-facing body with the objective of positively changing public behaviour and the national drinking culture to help reduce alcohol misuse and minimise alcohol-related harm.

Best Bar None

BBN is a national award scheme supported by the Home Office and aimed at promoting responsible management and operation of alcohol licensed premises. It was piloted in Manchester in 2003 and found to improve standards in the night time economy, with premises now competing to participate. It has since been adopted by 100 towns and cities across the UK and is now being taken up internationally.

The PASS Scheme

PASS (Proof of Age Standards Scheme)is the UK's national guarantee scheme for proof-of-age cards which is backed by the Government and supported by authoritative organisations, including the Association of Chief Police Officers (ACPO) and the Trading Standards Institute (TSI). The scheme is also supported by the main Trade Associations connected with those selling age-restricted products.

Customer Unit Awareness Campaign

A campaign from BBPA and Drinkaware – downloads available here

BBPA Responsibility Statement

The BBPA is fully committed to a responsible drinking culture in the UK and proactively working with all parties to help achieve this.

Salt information leaflet for Caterers

The BBPA & BHA Salt information leaflet for caterers is available to download.

Responsibility blog posts

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National Pubwatch conference 2017

Over two hundred delegates from the trade, police and other stakeho...

Drinking Guidelines and Low Alcohol Beers

The festive season is fast approaching once again and as ever, hard...

Catching up with KingstonFirst business improvement district

KingstonFirst (in Kingston upon Thames), was the first Business Imp...

Report from the Drinkaware Roadshow

Brigid Simmonds and Daisy Blench attended the new Drinkaware London Roadshow and the opening of the organisation’s new offices.

New infographics on responsible retailing

At the BBPA, we are often contacted on stories relating to the harm caused by alcohol, and we often find ourselves filling in gaps in knowledge, to present the whole picture.

Institute of Licensing summit

The Institute of Licensing held a very useful and timely Super Strength summit in Birmingham last week to discuss the number of local authorities which are following the example of Ipswich and pursuing voluntary schemes restricting retailers from selling higher-strength beers and ciders

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