Back to industry briefings

Responsibility and Partnerships

The BBPA and member companies are committed to promoting a responsible drinking culture in the UK and work with other stakeholders to help achieve this. Most notably, Britain's brewers have made a huge contribution in delivering reductions in total UK units of alcohol under the ‘billion-unit pledge’, which has already exceeded its target - two years before the target date. With initiatives such as Challenge 21, alcohol unit awareness campaigns, support for groups such as Portman and Drinkaware, and partnerships with schemes such as Pubwatch and Best Bar None, the industry has gone to great lengths to tackle alcohol abuse and excessive alcohol consumption.

The initiatives that the BBPA has undertaken are in line with the Responsibility Deal 2011 and we have taken this a step further by producing our own 'Rising to the Challenge' responsibility report, highlighting in more detail the ways in which brewers and pub companies are promoting alcohol responsibly.

The BBPA is also active in publishing and updating articles and initiatives on the World Brewing Alliance website, relating to Global Social Responsibility Initiatives. The website is a forum for best practice and information on responsibility initiatives across the global arena.

The industry works coherently to champion responsibility and the BBPA works closely with partners to achieve desired outcomes. The following sections outline the partners that we work with and support. Further information can be found through the resources at the bottom of the briefing.

Drinkaware -
Drinkaware is an independent UK-wide, public-facing body with the objective of positively changing public behaviour and the national drinking culture to help reduce alcohol misuse and minimise alcohol-related harm. The Drinkware website contains advice on responsible and sensible drinking. The BBPA provide funding and support.

Portman Group -
The Portman Group promote responsible drinking to help prevent alcohol misuse and to foster a balanced understanding of alcohol-related issues. The Group focuses on standards practised by alcohol producers in areas such as labelling, marketing and social responsibility, and continues to produce comprehensive Codes of Practice.

Local Alcohol Partnerships (LAP) -
Local problems require locally-led solutions. Local alcohol partnerships are supported across the industry as a key method in promoting a safe and responsible drinking environment. The LAP publication sets out the industry schemes that are available across the UK to support local areas in promoting responsible drinking and make a positive impact on the health and well-being of the local community. These partnership schemes are considered in more detail below.

Pubwatch -
National Pubwatch is a voluntary organisation set up to support existing pubwatches and encourage the creation of new Pubwatch schemes. Pubwatch is the licensed trade's equivalent of Neighbourhood Watch. The basic principle involved in a Pubwatch is that the licensees of the premises' involved agree on a action against those individuals who cause or threaten damage, disorder, violence, use or deal in drugs in their premises or are a general nuisance.

Best Bar None (BBN) -
BBN is a national award scheme supported by the Home Office and aimed at promoting responsible management and operation of alcohol licensed premises. The aim of BBN is to reduce alcohol related crime and disorder in a town centre by building a positive relationship between the licensed trade, police and local authorities. Responsible operators are recognised and able to share good practice with others. A scheme can also highlight how operating more responsibly can improve the profitability of an individual business and attractiveness of a general area.

Business Improvement Districts (BID) -
A BID (Business Improvement District) is a locally funded scheme to introduce real improvements to a business area and its local community. A levy is charged on all business rate payers in addition to the business rates bill and the accumulated levy is used to develop projects which will benefit businesses in the local area. It allows the local business community, working alongside local authorities, to make a sustained contribution to improvements in the local trading environment.The attached link directs you to the BID guidance issued by the Department for Communities and Local Government.

Street Pastors -
Street Pastors is an initiative governed by the Ascension Trust. The initiative sees volunteers from local churches engage in specialised training so that they are able to play an active role in making the night-time economy safer. Over 12,000 Street Pastors have been trained to engage with people on the streets to care for them, listen to them and help them. They work alongside, and in cooperation with, other local partners and are active in over 270 local areas.

Purple Flag -
Purple Flag is an accreditation process that leads to Purple Flag status for town & city centres that meet or surpass the standards of excellence in managing the evening and night time economy (ENTE). The scheme recognises the diversity, safety and overall success of the ENTE in a local area and sets the standard for other local authorities and businesses to work towards.

Pub is the Hub -
Pub is the Hub is a voluntary initiative that encourages pub owners, licensees and the community to work together to provide much needed local services. Examples of Pub is the Hub activity include in-pub convenience stores, post office facilities and provisions for schemes such as Locals Online, which offers internet access and IT training to isolated communities. For those interested in Pub is the Hub and its aims, a good practice guide has been produced in association with the BBPA.

Proof of Age Standards Scheme (PASS) -
The UK’s national proof of age accreditation scheme, endorsed by the Home Office, the National Police Chiefs’ Council (NPCC) formerly Association of Chief Police Officers – ACPO), the Security Industry Authority (SIA) and the Chartered Trading Standards Institute (cTSI).


» BBPA Rising to the Challenge
» Drinkaware
» Portman Group
» Local Alcohol Partnerships - booklet
» Pubwatch
» Best Bar None
» Business Improvement District
» Street Pastors
» Purple Flag
» Pub is the Hub