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‘Make Pass the Standard’ Campaign

The Proof of Age Standards Scheme (PASS) is calling on BBPA member companies to sign up to the ‘Retail Partners’ Commitment to Action’ to support the campaign to make PASS accredited Proof of Age Cards the norm especially within the late night sector where there is evidence that cards are being refused by door supervisors.

Key elements of the campaign will include:

  • Ensuring that staff training covers recognition of the PASS hologram
  • Ensuring that any contracts with door security firms make clear that PASS cards are acceptable
  • Making it clear e.g. via Challenge 25/Challenge 21 signage that PASS cards are acceptable
  • Reciprocal website links with PASS and company websites (operators and door security firms)
  • Working with PASS to provide feedback on refusals where these occur

How can you support the campaign?

  • Producers are encouraged to promote their support for PASS e.g. via reciprocal website links with PASS and in their communications with retailers.
  • Retailers are encouraged to sign and return the “Retail Partners’ Commitment to Action Package” form to


» PASS Action Pack - Tenanted Pub Companies
» PASS Action Pack - Managed Pub Companies
» PASS - Key Facts