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World Cup 2014

New guidance ensures pubs will be the real winners of Brazil 2014
With only 20 weeks to go until the 2014 World Cup kicks off, the British Beer & Pub Association (BBPA) has produced definitive guidance for pubs, to help ensure that this year’s World Cup screenings are a success.

The new advice has been developed with the support of the Local Government Association (LGA) and the Association of Chief Police Officers (ACPO). Live sport is now a hugely important part of the pub experience – the BBPA says that around four million people headed to their local in 2010 to watch the first England World Cup game, clearly showing preparation for Brazil 2014 is now essential for licensees.

This year’s event comes with new considerations compared to previous World Cups. The time difference will mean that fixtures will be screened later in the evening. With the majority of British football fans unable to make it to Brazil to see the matches live, pubs are likely to experience even larger crowds.

To help make World Cup screenings a success, pubs will benefit from this clear and helpful guidance. Examples to consider include contacting the police and licensing officers to let them know in advance of plans for showing World Cup events, and given the late finish of some matches during the tournament, making taxi numbers/late night public transport information readily available to assist customers in leaving the venue safely.

The guidance is intended as a template for pubs, local authorities and police to work together to ensure that the World Cup is a successful and enjoyable occasion. It provides a handy checklist for licensees to run through in making sure all angles to running a successful event are considered and covered.


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