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BBPA responds to Government response to public consultation into revised CMO guidelines


BBPA Chief Executive, Brigid Simmonds, has commented on the Government’s response to the public consultation into the Chief Medical Officer’s revised alcohol guidelines:

“Whilst these revisions have moved away from defining any level of alcohol consumption as fundamentally unsafe, it is disappointing that moderate drinking is not recognised as comparable in risk to many day-to-day activities.

“The guidance fails the ‘common sense test’, and doesn’t provide consumers with a fully objective picture, given that so many studies have shown that moderate drinking can form part of a healthy lifestyle. Ultimately, this makes it harder to engage with consumers to encourage responsible drinking"

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