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Hospitality industry seeks to make recruitment and development of British workers a priority in face of a severe skills shortage


Key industry bodies have united to urge businesses to make the recruitment and development of British workers a priority. They have joined forces with Springboard and the Department for Work and Pensions (DWP) to deliver Hospitality Works: a month-long campaign launching on 7 February 2018.

Since its conception in 2015, Hospitality Works has achieved 8,500 work placements and this year, the British Hospitality Association (BHA), The Association of Licensed Multiple Retailers (ALMR) and British Beer and Pub Association (BBPA) will be building on the success of Hospitality Works and collaborating as part of the campaign. It is firmly believed by the industry bodies that the industry should have one unified voice, and that by collaborating it can achieve great and far reaching results.

The Hospitality Works initiative seeks to increase the number of people moving into hospitality jobs by inspiring jobseekers to take up a career in hospitality. By bringing together leading hospitality employers the initiative strives to increase awareness of the sector and, to transform lives through employment opportunities. Employers and policymakers will promote the rich variety of careers available, and highlight the potential for professional development and advancement within the sector.

Over the course of the month, more than 600 Job Centre Plus outlets throughout the country will be promoting new roles in the hospitality industry. Businesses will participate by offering taster visits for jobseekers, local jobs fairs and work experience opportunities.

This campaign comes at a time when unemployment is continuing at a record low level of 4.3%; and, with freedom of movement set to end in 2019 the threat of a severe skills shortage for the hospitality industry is looming.

Businesses wishing to promote careers within their organisations can host awareness sessions or recruitment events at their local Jobcentre Plus outlet.

British Hospitality Association Chief Executive Ufi Ibrahim said, “Hospitality and tourism is the 4th largest industry in the UK and has created 1 in 6 new jobs since 2010. But, with the threat of a severe skills shortage of over 60,000* per year, the industry needs further support from the Government to help recruit more British workers.

“Initiatives such as Hospitality Works are great opportunities to highlight some of the great careers available in the sector regardless of whether your interest lies in numbers, people, organisation or creativity. The hospitality industry offers an alternative to those who don’t want to take the academic route, providing its workers with numerous, transferable skills. It is an exceptional industry where you can start at any level and work your way up.”

Anne Pierce, MBE, Chief Executive of Springboard said, “The need to recruit people of all ages and backgrounds in to our industry has never been so acute, which is why Springboard is once again rallying its delivery teams, employer partners and Ambassadors to engage with thousands of jobseekers during Hospitality Works 2018 and continue to play its part in alleviating the industry’s skills shortages and the impact of Brexit.”

ALMR Chief Executive Kate Nicholls said, “The campaign is a fantastic way to encourage young people to take up a career within the UK’s hospitality sector. A career in our sector can be long and rewarding, but we need to work proactively to emphasise the benefits and opportunities of working with us, and act to ensure that look to us as a viable and exciting career option. With unemployment at a record low and with a future immigration policy yet to be determined, it is crucial that we begin the work of recruiting now, to ensure the continued success of the sector.

BBPA Chief Executive Brigid Simmonds said, “We are delighted to be working closely to support Hospitality Works. We certainly need to raise our game when it comes to recruiting UK citizens to the workforce, which is especially true when it comes to kitchen staff and pub chefs. The opportunities to develop a career in hospitality are huge in the pub sector, and Hospitality Works helps to shine a light on pub sector opportunities and careers.”

To find out more on how to get involved with Hospitality Works, please see or tweet using Hashtag #JobsWithaSmile.



For further information contact:

Neil Williams
Head of Media
Tel: 020 7627 9156 / 07974 249 779

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