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Milan Expo - British beers showcased at BBPA tasting event

25/09/15


Britain’s beers took centre stage in Milan today, at a tasting organised by the British Beer & Pub Association as part of Milan Expo, the world’s global showcase for business. Alongside a consumer tasting event of some of Britain’s finest beers, the BBPA’s beer sommelier Steve Livens hosted a private tutored tasting for potential buyers. The event forms part of the BBPA’s partnership with UKTI to help drive growth in exports of British Beers in support of the wider DEFRA Food & Drink Export Plan.


The exclusive tasting from the BBPA’s accredited British beer sommelier, Steve Livens, brought to Milan the unique styles and tastes of beers from leading UK breweries including Marston’s, Charles Wells, Meantime, Fullers, Shepherd Neame, and Adnams. The beers were carefully selected to represent the very best of British beer which blends tradition and heritage with creativity and innovation.


British beer exports have been rising in recent years, with the Italian market experiencing particularly strong growth. Beer exports to Italy were worth around £25 million in 2014, having more than doubled since 2011. The event supports the sector’s overall beer and cider export delivery plan, published in partnership with UK Trade & Investment, last year.


Steve Livens comments:


“This was a great opportunity to showcase some of the best of British beers at the Milan Expo. There are huge commercial opportunities to exploit in bringing the unique flavours of our beers to new consumers and new markets, and we will continue to support the work of UK Trade & Investment in flying the flag for the great products of our members.”


Notes to editors:

A library shot of Steve Livens is available on request.


Steve Livens is a beer lover and microbiologist with over 20 years’ experience in the industry, working with brewers around the world on a variety of issues connected with beer quality, production and dispense. One of Steve’s main priorities is driving the BBPA’s work to promote consumer awareness of the quality, diversity and naturalness of beer regardless of type, and to support the reputation of British beer in the UK and throughout the world.


Beers featured at the tasting were as follows:


Pale Ale - Ghost Ship, 4.5% ABV - Adnams
At 4.5% abv, this Pale Ale has a good assertive pithy bitterness and a malty backbone. It is brewed with a selection of malts – Pale Ale, Rye and Cara – we use Citra, and a blend of other American hop varieties to create some great citrus flavours.


Bitter - Bombardier, 4.1% ABV – Charles Wells
A rich, copper coloured beer. Bombardier has a rich, tempting aroma of peppery hops and raisins, while the palate is dominated by more dark fruit, juicy malt and tangy hops.


Ale – Imperial Red & Yakima Red:


Imperial Red, (Ruby Ale), 4.7% ABV - Wychwood
A toasted malt flavour balanced by a bold pronounced hop delivered in a rich ruby 4.7% abv beer – hops: Bramling Cross, Styrian & Chinook.


Yakima Red, (Red Ale), 4.1% ABV - Meantime
Meantime Yakima Red is brewed with British and German malts to give a deep ruby colour and medium to full body. The addition of five varieties of US hop from the Yakima Valley in Washington State imparts spectacular fruit and citrus flavours with a restrained bitterness. Yakima Red is 4.1% ABV and delivers all the flavour and character you come to expect from Meantime's variety of craft beer styles.


ESB – Fuller ESB, 5.9% ABV - Fullers
Rich mahogany in colour, ESB tempts with aromas of orange marmalade, balanced by soft malt toffee. The hops impart grassy, peppery notes alongside hints of citrus fruit – while the Pale Ale and Crystal malts bring distinctive biscuity flavours. A smooth, delicate bitterness lingers on the palate to give a supreme finish.


IPA – Meantime IPA & Innovation


Meantime IPA, 7.4% ABV - Meantime
Crammed with hops (Fuggles & Goldings) our India Pale Ale results in a beer which throws out ginger notes, flavours of marzipan and orange marmalade.


Innovation (IPA), 6.7% ABV - Adnams
Our version of an American IPA, brewed with a blend of wheat and pale ale malts to give a spicy, biscuit undertone to the beer, but it is in the hops where the beer really shines. A blend of hops from England, Slovenia and America (namely Boadicea, Columbus and Styrian Goldings) combine to give a wonderful grapefruit and tropical fruit aroma and bitterness that is balanced by the sweetness of the barley.


Stout/Porter - London Porter & London Stout


London Porter, (Porter), 5.4% ABV - Fullers
Brewed to 5.4% ABV, London Porter bears outstanding depth of flavour. The blend of Brown, Crystal and Chocolate malts provide earthy character and creamy delivery, while hints of coffee and chocolate carry through onto the tongue. The range of flavours works well with a wide variety of foods, from rich meat dishes to chocolate puddings.


London Stout, (Stout), 4.3% ABV - Meantime
A dark ruby coloured stout, with a beautiful creamy head. Unlike Irish stout, this true English stout is richer and slightly sweeter.


Flavoured - Ginger Beard & Organic Honeydew:


Ginger Beard, (Flavoured), 4.2% ABV - Wychwood
is a traditionally crafted ale with a natural flavour enhanced through an infusion of root ginger to provide a surprising earthy taste with a spicy kick.


Organic Honeydew, (Golden Ale), 5% ABV - Fullers
Brewed to 5% ABV, Organic Honey Dew imparts gentle honey sweetness both on the nose and the palate. Orange fruit flavours rise from the yeast, while the First Gold hop adds its own citrusy notes. Refreshing and zesty, it’s the perfect companion for salads and Thai foods.


The British Beer & Pub Association is the leading body representing Britain’s brewers and pub companies. The Association is more than a century old and was originally founded as the Brewers’ Society in 1904. Our members account for some 90 per cent of beer brewed in Britain today, and own around 20,000 of the nation’s pubs.




Tags:

Exports


For further information contact:

Neil Williams
Head of Media
nwilliams@beerandpub.com
Tel: 020 7627 9156 / 07974 249 779


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