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New strategy for beer exports makes most of world’s growing taste for British beer

04/03/14


As new figures show growth of two per cent in British beer exports, the British Beer & Pub Association (BBPA) and National Association of Cidermakers, working with UK Trade and Investment (UKTI), have today formally published a new strategy to grow beer and cider exports in 2014 and 2015.


The new strategy aims to deliver sustainable growth to the British beer and cider industry by bringing together the whole value chain, in partnership with government, to grow exports and reduce trade barriers.


It involves increased intelligence sharing, the development and promotion of international export events, work on challenges to barriers to trade and the extension of domestic export event opportunities.


The new strategy comes on the back of new figures from HMRC that show 20.6 million extra pints of British beer were exported in 2013, compared to 2012. In total, 1.15 billion pints were exported in 2013, with notable growth in beer exports to Russia (+45%), Brazil (+37%) and China (+15%).


Brigid Simmonds, Chief Executive of the British Beer & Pub Association, comments:


“Britain produces some of the finest beers; many in styles unique to these shores. It is an iconic product produced by a world class industry, with real opportunities for export growth which this strategy will help to deliver.


“Rising British exports are key to economic recovery and beer clearly has an important part to play.”


Michael Campbell-Lamerton of Fuller, Smith & Turner, adds:


“We have had continued success at Fuller’s with our export business in recent years riding on the growing global interest in traditional, imported ‘craft’ beer.


“As a long standing exporter of British beer I fully support the renewed initiative from the BBPA and UKTI to promote British beer internationally.”


Tim Sprake of Wells & Youngs, commented:


“Our largest market in terms of volume is the USA, but this has been the centre for the explosion of local craft brewers that dominate the market. In this environment, we've found beers such as Wells Banana Bread Beer and Young’s Double Chocolate Stout are important in differentiating our offer from other imported beers where, in a highly competitive market, just to be an English ale is not enough.


“Whilst it's been critical to maintain focus on our core markets, we also recorded double digit volume growth in Russia, France and China last year. But it is expansion into the emerging markets of Brazil and the Far East that is providing one of the most exciting opportunities to bring our beers to an expectant and receptive audience.


“Established and emerging export customers make a significant impact on the overall Wells & Young’s business, with an overall turnover of £10m in international beer sales and sales of our own brand beers in overseas markets contribute 10 per cent of our total sales. We have ambitions to grow this to £20m sales over the next five years and are excited that this new export strategy between the BBPA and UK Trade and Industry will support our ambition for dynamic growth.”


Notes to editors:

The British Beer & Pub Association is the UK’s leading organisation representing the brewing and pub sector. Its members account for 96 per cent of the beer brewed in the UK and around half of Britain’s 49,500 pubs.


The new Export Strategy, ‘British Beer & Cider Export Delivery Plan 2014 – 2015’ can be downloaded via the link below.


The table linked below offers some key statistics from the latest exports data.


British beer exports are worth £629 million to the UK and exports outside the EU have grown by 46.2% in volume since 2008 and 69.4% by value.


Key deliverables

Information sharing
- Establishment of expert working group
- Working with UKTI on brewing-specific ‘Open to Export’ education programmes
- Development of country-specific fact sheets for top 10 targets


Targeted and supported overseas events
- Support for the UKTI-organised GREAT weeks
- Organising and securing funding for British beer stands overseas, such as the Craft Brewers Convention, Denver


Barriers to trade
- Co-ordinating the collection of any trade barriers that brewers and cidermakers face
- Working with Government to take appropriate action to challenge barriers
- Input into EU-US trade talks to highlight the disadvantage British beers face against domestically produced beers in the US


Create opportunities
- Build on a trade newsletter to provide brewers with additional information on market opportunities
- Explore the potential for more collaborative working on export inititatives


UK-based promotion
- Organised trade visit for overseas buyers to SIBA’s Annual Conference, Beer X.
- Tailored visit to London, introducing foreign importers to the range of beers available and the supply chain that supports it. This will coincide with the Great British Beer Festival.


Resources

» Key statistics from the latest exports data
» British Beer & Cider Export Delivery Plan



Tags:

Exports


For further information contact:

Gareth Barrett
publicaffairs@beerandpub.com


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