Alcohol

Range of Alcoholic Products


The BBPA and member companies are committed to promoting a responsible drinking culture in the UK and proactively work with other stakeholders to help achieve this. Alcohol abuse and excessive alcohol consumption remains a problem however, in recent years there has been both a decline in overall consumption and more importantly a number of trends indicating levels of harmful drinking and the effects of harmful consumption also show a decline.


The launch of the Public Health Responsibility Deal in 2011 provided a useful focal point for industry activity in this area and encourages businesses to undertake voluntary actions to improve public health through their responsibilities as employers, as well as through their commercial actions and community activities.


Some of the areas that industry has taken action include:


  • Alcohol Unit Reduction – the industry is on target to remove 1 billion units of alcohol from the market by the end of 2015 through development of low-alcohol beers and reformulation of some existing brands.

  • Alcohol labelling – over 80% of products on shelf now have labels with clear unit content, NHS guidelines and a warning about drinking when pregnant.

  • Awareness of alcohol units – the BBPA worked with Drinkaware to develop and distribute to pubs a range of materials depicting the unit content of popular drinks

  • Under-age alcohol sales – the pub industry is committed to preventing/reducing underage sales through the Challenge 21 campaign and support for PASS

  • Drinkaware – the alcohol industry continues to provide funding of £5 million a year Drinkaware the independent charitable trust which promotes responsible drinking.

  • Advertising and marketing of alcohol – the industry has supported the development of a new code of practice on alcohol sponsorship and continues to support the Portman Group and Advertising Standards Authority Codes which regulate marketing and advertising of alcohol and ensures that it does not target children or promote risky or irresponsible drinking.

  • Partnership to tackle alcohol harms – the industry provides financial and in-kind support for schemes such as Pubwatch, Best Bar None and Business Improvement Districts which work with local partners to share best practice, reduce crime and anti-social behaviour and promote a safer night-time economy.

  • Lifeskills and alcohol education - The industry has contributed to a fund of £250,000 to pilot the provision of life skills and alcohol education programmes within schools.

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