As part of their commitment to promoting greater awareness of units in the on-trade, Fuller's has produced its own point-of-sale leaflets, ‘A Guide to Smarter Drinking’ .


As well as including the graphics depicting information on units in typical drinks, developed by the BBPA and Drinkaware, the leaflet contains a unit calculator to allow customers to work out the unit content of the drinks they are consuming. The guide also gives tips on pacing yourself when drinking, eating when drinking, alternating with soft drinks and advice on choosing lower strength beers available.


The leaflet was produced and distributed to Fuller's entire estate of public houses, 50 to each house. The leaflet is also available to download on the Fuller’s website.

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Fuller’s – responsible drinking guide

Did you know?

1 million

Did you know?

20 million