Water%20drop%20cropped


Smart with water – AB Inbev

Great beer needs great water. It’s an essential part of the brewing process. High quality water is fundamental to the drinks we make and is also used for cleaning, cooling and steam production.


But water is also an important natural resource. That’s why AB Inbev has developed a global goal focused specifically on reducing water usage. By reducing water consumption the company can also reduce the strain on the environment.


With this in mind, staff at the AB Inbev brewery at Magor, in Wales, suggested a way of reducing water consumption by 10 per cent.


Reducing water consumption isn’t easy. It takes some smart thinking and some smart investment. That’s why the company invested £250,000 in a water treatment process known as ‘reverse osmosis’.


As part of the beer-making process, some water becomes dirty and impure. Reverse osmosis turns this dirty water back into clean water by pushing the dirty water through a very fine membrane at extremely high pressure. The clean water can then be reused.


Since the start of 2011, over six million hectolitres of water have been saved at the Magor brewery using water saving technology, including reverse osmosis. This is enough water to fill 240 Olympic-sized swimming pools.


A bit of clever science. Some wise investment. A big difference.

Did you know?

82%