A group of friends raise glasses of beer together in a toast at a dimly lit venue

Almost 12 million extra pints expected during the Six Nations in £60 million boost to the British beer and pub sector

The British Beer and Pub Association (BBPA) estimates that almost 12 million extra pints will be sold in UK pubs during the Six Nations tournament.  The trade body estimates that the tournament will generate nearly £60 million in additional revenue for the sector compared with a…

  • UK pub goers pay the highest beer duty of any Six Nations nation, three times higher than France and Italy
  • BBPA calls on the Government to continue to support the people behind the pint and align beer duty with European average

The British Beer and Pub Association (BBPA) estimates that almost 12 million extra pints will be sold in UK pubs during the Six Nations tournament. 

The trade body estimates that the tournament will generate nearly £60 million in additional revenue for the sector compared with a typical February or March weekend. 

Despite this, UK beer drinkers continue to pay significantly more in beer duty than fans in competing nations.  

The UK’s beer duty is three times higher than in both France and Italy, 12 times higher than in Germany or Spain, and increased this February – the first rise for pubs since 2017.

“With an extra 12 million pints expected to be poured during the tournament, generating around £60 million in sales, the Six Nations is a huge moment for pubs.”

Emma McClarkin, Chief Executive of the British Beer and Pub Association

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“We welcome the Government’s recent support on business rates and want to work with them so that the people behind the pint are properly supported and our brewers can invest and grow.”  

“We welcome the Government’s recent support on business rates and want to work with them so that the people behind the pint are properly supported and our brewers can invest and grow.”