
REPRESENTING WELSH BREWERS
AND PUBS
The leading body representing Welsh members
It was formed over a century ago as The Brewing Association of Wales and today is part of the British Beer & Pub Association
WBPA launches manifesto
The Welsh Beer & Pub Association has launched our manifesto for the upcoming setting out practical measures to secure the future of Welsh pubs and brewers.
Fix the business rates imbalance
Fix the business rates imbalance for pubs through the forthcoming independent review, with additional, sector‑specific relief until reforms take effect.
Back No and Low alcohol growth
Recognising these products as important tools for moderating consumption and improving choice.
Put pubs at the heart of Welsh tourism and wellbeing strategies
Acknowledging their role in local economies, social connection, and mental health.
Fair distribution of Visitor Levy Funds
Ensure that the Welsh brewing and pub trade can continue to support tourism in Wales by involving business in the distribution of tourism levy funds.
Download the Manifesto
Pubs have been at the heart of Welsh communities for centuries, serving as more than just places to enjoy a drink. They are social hubs, cultural landmarks, and historical treasures that contribute significantly to the fabric of Welsh society.
From the early Welsh ales known as bragawd, brewed in monasteries like tintern abbey, to the vibrant microbrewery scene of today, the tradition of brewing excellence has been a cornerstone of Welsh heritage.
This manifesto outlines practical, evidence-based measures that political parties can adopt to support the sector, align with government priorities, and ensure that beer and pubs continue to be a powerhouse of Wales’ economy and a cherished part of our national identity.

Key Briefings
- WBPA General Briefing
- Welsh Business Rates
- Welsh Deposit Return Scheme (DRS)
- Welsh Visitor Levy
WBPA General Briefing
The Welsh pub and brewing sector supports over 43,000 jobs from grain to glass and provides great career opportunities and flexible working in all parts of the country.
Contributing £1.5 billion to the economy (GVA) and generating £1.2 billion in tax. Sector growth will underpin Welsh economic growth.
Despite its importance to the Welsh economy, the brewing and pub sector is among the most highly taxed of any business sector accounting for 40% of brewers’ turnover and £1 in every £3 spent in the pub.
Welsh Business Rates
Pubs in Wales have been continuously disadvantaged compared with their English counterparts. Even with matching 15% relief in 2026, a Welsh pub with the same value as in England will pay much more. Without support, pubs in Wales will close. We need the Welsh Government to ensure the business rates burden is permanently addressed by expanding the planned lower multiplier for retail properties to include pubs as well.
Welsh Deposit Return Scheme (DRS)
While supportive of the underlying objectives of a Deposit Return Scheme, however, to ensure its success the Welsh Government needs to appoint Exchange for Change as the scheme administrator and to ensure glass is not included from day one.
Interoperability between the Wales and rest-of-UK schemes is essential. Failure to launch the schemes at the same time creates an annual fraud risk of £300m, while the inclusion of glass in Wales will disproportionately impact Welsh breweries, restrict consumer choice, and unnecessarily raise prices for no tangible benefit.
The best way to overcome these issues is for the Welsh Government to appoint the industry-backed scheme administrator for the rest-of-UK scheme, Exchange for Change.
Welsh Visitor Levy
The Welsh Government need to ensure that the Welsh brewing and pub trade can continue to support tourism in Wales by involving business in the distribution of tourism levy funds. We recommend the ongoing review of visitor levies to ensure funds are being used appropriately and policies do not reduce visitors.
We would also like to see the creation of a statutory duty for councils to publish annual accounts of levy spend tied to “destination management and improvement” outcomes (clean streets, transport, signage).
Wales Business Rates Calculator
We have developed a practical and easy to use calculator to help publicans in Wales estimate what their business rates are likely to be. By entering a few key details about their premises, members can quickly gain a clearer understanding of their potential liability, helping to plan ahead and manage costs more effectively.
The calculator is designed to support informed decision making, offering a straightforward way to sense check valuations and understand how changes to a property or valuation might impact the final bill. Whether reviewing current costs or preparing for upcoming changes, this tool provides a helpful starting point for navigating what can often be a complex system.

Log in to download the BBPA’s business rates calculator

World Cup 2026 Guidance
The 2026 FIFA World Cup is a major opportunity to attract customers who want to watch live football matches in the great atmosphere provided by pubs and bars. The tournament will be played from 11th June, culminating in the final on Sunday 19th July.
If you are planning to show FIFA World Cup 2026 games in your pub this summer, you may well already have management practices in place to deal with any issues that arise. If not, the advice below is intended to be helpful and concise guidance to ensure that you have busy and successful events over the tournament.
- Team

President

CEO

Chief Strategy & Delivery Officer

Head of Public Affairs

Public Affairs Officer
The work of the Welsh Beer & Pub Association is supported by the colleagues at the British Beer & Pub Association based in London.
Resources & Action

Armed Forces Covenant
We have signed the Armed Forces Covenant, pledging to support serving personnel, veterans, reservists, and military families across the industry.
By signing the Covenant we pledge to recognise the skills, experiences, and contributions of the Armed Forces community, and help the sector ensure the community faces no disadvantage in accessing employment, services, or opportunities.

The Open to All Charter
The Charter was developed with the BBPA’s members to promote workplaces that attract and retain a diverse workforce.
By committing to inclusive recruitment, fair treatment and strong support for employees, the Charter strengthens the sector’s ability to develop skilled teams and create sustainable employment opportunities.

Challenge 21 and Challenge 25
The BBPA’s Challenge 21 scheme has been raising awareness among publicans and their staff of the need to be vigilant in preventing underage sales for over 20 years. The scheme serves as a reminder to customers that it is against the law to purchase alcohol if you are under 18, or to purchase alcohol on behalf of someone who is under 18.

World Cup Guidance
Our World Cup guidance, produced in partnership with UKHospitality, the British Institute of Innkeeping (BII), the Local Government Association and the National Police Chiefs’ Council aims to encourage police, licensing authorities and the licensed trade to work together to ensure the safe and successful showing of football tournaments in pubs.

Long Live the Local
Our Long Live The Local Campaign exists to save pubs in communities across the UK through reducing the unfair tax burden on our sector.
Add your support, it only takes two minutes but could help your beloved local stay open.

Joint Member Survey
Each quarter, the BBPA along with other hospitality trade bodies (the British Institute of Innkeeping, Hospitality Ulster and UKHospitality) survey our members across a range of topics to gauge sentiment and collect data on business operations.
The responses represent approximately a wide range of hospitality sites across the UK.

Latest Employment & Skills Consultations
The government is seeking views through open consultations related to employment and workforce policy as part of its Employment Rights Act.

England Pub Business Rates Calculator
We have developed a practical and easy to use calculator to help publicans estimate what their business rates are likely to be.