Tourism
Brewers and pubs are a vital part of Britain’s tourism offering
From providing accommodation and memorable experiences to showcasing British beer and hospitality, the sector helps attract visitors, increase spending and support local economies.
Tourism creates significant opportunities for pubs and brewers, from overnight stays and brewery visits to the demand for British beer from customers at home and overseas. According to Tourism Alliance the visitor economy contributes £147 billion to the UK economy, supports 2.4 million jobs and generates £52 billion in tax each year. With pubs found in communities across the country, the sector is closely connected to how people experience Britain’s towns, cities and rural destinations.
BBPA works to ensure that tourism policy supports the long term success of pubs and breweries. Our priorities include creating a competitive environment for hospitality, strengthening Britain’s tourism offer and ensuring that visitor levies across England, Wales and parts of Scotland, do not place unnecessary burdens on businesses.
Policy Briefings on Tourism
Useful Resources
The Pink Book
The Pink Book produced by VisitBritain gives clear guidance and practical information on the legislation that affects your business, including licences, health and safety, employment and taxation.
NIQ Pub Accommodation Review
The 2025 Pub Accommodation Review, commissioned by Stay in a Pub and supported by Zonal Hotel Solutions, reveals why more guests are choosing pubs for their stays – and how operators can seize this growing opportunity.
Tourism Alliance
The Tourism Alliance is the umbrella trade association for the whole of the tourism industry in the UK. We are here to ensure there is good links between the UK Government and Parliament and the sector and ensure that the industry’s voice and concerns are heard.
Visit Britain
VisitBritain is the UK government’s national tourism agency, responsible for promoting Britain worldwide and growing the economic value of inbound tourism.
